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The Unspoken Truth About Designed Products vs. White-Labeled Commodities: Differentiation, Preference, and Long-Term Brand Equity
I might ruffle some feathers, especially among those who rely on white-labeling, but let’s face it: differentiation creates preference and affinity in the hearts and minds of consumers. In contrast, commodities often find themselves stuck in a race to the bottom, competing solely on price and convenience. Here’s why investing in design differentiation is not…
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Maximizing ROI: Your Engineering Budget as a Strategic Tool for Industry Innovations
Engineering development efforts are the backbone of innovation and progress in various industries. From conceiving groundbreaking ideas to transforming them into practical solutions, these developmental phases play a pivotal role in shaping the success of projects. However, the costs associated with engineering challenges vary significantly, presenting engineers and project managers with unique obstacles at each…
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Designing with AI
With AI on the rise, we have to ask ourselves what does the future of design and product development hold with AI? As technology continues to advance, we see more and more industries embracing the use of artificial intelligence (AI) in their processes. The design industry is no exception. In fact, Hatch Duo believes that…
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Why AI Will Never Replace Designers
In the longer-term future, AI may be able to create more complex machines, like automated cars or planes. After all, if a machine can create designs, what will stop it from eventually outperforming human designers, right? Fair question. But it’s not going to happen overnight. It’s unlikely that AI will replace design jobs entirely in…
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How We Designed (Season Two)
We are excited to announce that season two of our YouTube Shorts Series, “How We Designed,” will launch tomorrow. For season two, we invite you to explore our work with Grind Basketball, hosted by Hatch Duo’s co-founder and Principal Engineer, Mike Yim. As a slight deviation from our typical design process, our Mechanical Engineering team…
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Should Industrial Designers Be Required To “Think Like” Mechanical Engineers & Vice Versa?
Can industrial designers become mechanical engineers? Can mechanical engineers become industrial designers? It’s no secret that industrial designers and mechanical engineers have their specific fields of expertise. But what happens when those fields of expertise collide and squeeze onto a thin line between industrial design and mechanical engineering? We believe it’s beneficial for all disciplines…
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IDSA 2022 Finalist
The International Design Excellence Awards recognize exceptional achievement in industrial design. It is one of the longest-running design awards programs, making it one of the most anticipated. We are pleased to announce we received a 2022 IDEA Finalist Award for our work with Krado! Krado’s ultimate mission is to build a greener future with the…
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Small Vs. Large Design Firms: Which One Is Better For Hardware Startups?
“𝐈 𝐨𝐰𝐧 𝐚 𝐡𝐚𝐫𝐝𝐰𝐚𝐫𝐞 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 𝐚𝐧𝐝 𝐥’𝐦 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐟𝐢𝐫𝐦 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐦𝐞 𝐝𝐞𝐬𝐢𝐠𝐧 𝐦𝐲 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐮𝐧𝐢𝐭. 𝐖𝐡𝐞𝐫𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐈 𝐬𝐭𝐚𝐫𝐭?” There’s a ton of competition when you’re looking for a design firm to help you get started. We get it. When you’re starting a hardware startup, it can be overwhelming…
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How We Designed: A Shorts Series
One of the most common questions we get from prospective clients is, “What have you designed that is similar to my product?” Understandably, prospective clients want to know a team’s design experience before engaging. With this question in mind, we’re excited to introduce you to our new YouTube Shorts Series, “How We Designed,” where we…
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