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Domestication, Not Imitation: designing robots people will actually live with
Everything below comes down to three things Hatch Duo holds to when designing a machine that has to operate around people. Legibility before likeness. People do not need to recognize a machine as human. They need to know what it is about to do. Predictability of movement earns trust faster than any amount of added…
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A Sneak Peek Into Hatch Duo’s New AI-Powered CMF Trend Platform
We’re excited to share a preview of a new internal tool in development: an AI-powered CMF trend platform designed to transform how we track and interpret color, material, and finish trends over time. Our design team continuously curates and evaluates emerging movements, building a living dataset that grows richer with every observation. As this dataset…
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Your Taste Is the Edge in an AI-Driven World
Earlier this year, we attended Adobe’s Jam Space: In Process — Evolving Design with AI and Beyond, and one thing was immediately clear: the conversation around AI in design has matured. This is no longer about novelty or fear. It’s about authorship, responsibility, and where human value lives when tools become exponentially powerful. As AI…
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Why We “Hatched” Our Own AI Platform: Mooed.ai (Now Flo.ai)
Starting out as an entrepreneur, the journey wasn’t just about launching a business; it was about creating value, solving real problems, and making an impact. Hatch Duo was the first step, serving clients with innovative design solutions. Yet, as we ventured deeper into the startup ecosystem, a new realization dawned upon us: many startups were…
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Will AI Replace Designers?
What is AI? First and foremost, we must look at what AI is to understand how AI can affect the product development field. If you’ve seen Sci-Fi films or TV shows, you’ll know AI is nothing new. We define artificial intelligence as “the theory and development of computer systems able to perform tasks normally requiring…
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The Value of Design
One of the most common design misconceptions is that designers aim to “make things look pretty.” People mistakenly think of design as a back-end or decorative portion when in reality, it’s the tip of the spear. It is a process that involves enormous empathy and creative and strategic thinking to better-fit customers’ needs. Incorporating design…
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Redefining Design with AI: The Mygg EEG Mixed Reality Headset
At Hatch Duo, we are committed to pushing the boundaries of design through AI integration. Our latest concept project, Mygg, an EEG Mixed Reality Headset, serves as a case study on how AI can revolutionize the industrial design process. By incorporating AI-powered tools at every stage, we optimized creativity, efficiency, and precision—transforming the way we…
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AI in Design: How HELIOS Showcases the Future of Industrial Design
Generative AI is rapidly reshaping the design industry, offering new ways to enhance creativity, efficiency, and problem-solving. At Hatch Duo, we’ve embraced AI not as a replacement for human ingenuity but as a collaborative tool that amplifies our design capabilities. Our latest concept project, HELIOS, is a case study in how AI can be seamlessly…
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Designing for Performance: The Next-Gen Narwhals
At Hatch Duo, design isn’t just about aesthetics—it’s about refining solutions that enhance performance, usability, and reliability. In collaboration with Apex Cool Labs, we worked on the Next Generation Narwhals to bring a thoughtful approach to industrial design, ensuring the product balances functionality with a refined, rugged aesthetic. Designed for athletes, firefighters, and professionals in…
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Designing for Repairability
Today, let’s dive into a thought-provoking topic that affects both consumers and the environment: “The Ethics of Planned Obsolescence: Designing for Longevity.” In our fast-paced world, technology evolves at an astonishing rate, leading us to constantly seek the latest and greatest gadgets. But have you ever stopped to consider the ethical implications of this trend?…
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