At Hatch Duo, we are committed to pushing the boundaries of design through AI integration. Our latest concept project, Mygg, an EEG Mixed Reality Headset, serves as a case study on how AI can revolutionize the industrial design process. By incorporating AI-powered tools at every stage, we optimized creativity, efficiency, and precision—transforming the way we approach product development.
AI-Driven Mood Boarding with Mooed.ai
The foundation of any design begins with inspiration. To streamline this process, we developed Mooed.ai, an AI-powered tool designed to accelerate mood board creation. Traditionally, curating references is a time-consuming step, but with Mooed.ai, we generated, refined, and structured mood boards faster than ever. This AI-assisted workflow ensured that our initial design direction was well-defined, saving us valuable time in early-stage ideation.
AI-Powered Concept Generation
Once we established the visual framework, we leveraged Midjourney to generate a wide range of initial design concepts. AI allowed us to rapidly explore different form factors, materials, and aesthetic details, enabling quick iterations before committing to a specific direction. By harnessing AI’s generative capabilities, we were able to test unconventional ideas and refine them with greater speed and efficiency.
AI-Enhanced 3D Modeling and Prototyping
With a clear design direction in place, we transitioned into 3D modeling and prototyping. Using AI-assisted visualization tools, we fine-tuned the most promising concepts before moving into 3D modeling and physical prototyping. This phase allowed us to evaluate ergonomics, structural integrity, and user interaction—further refining the headset’s design through data-driven iterations.
Bridging AI and Human Creativity
The Mygg project exemplifies the seamless integration of AI into the design process, demonstrating how AI can augment, rather than replace, human ingenuity. While AI accelerated our workflow by generating ideas and refining forms, human intuition and expertise played a crucial role in decision-making, usability testing, and final refinements.
The Future of AI in Industrial Design
AI is reshaping the future of industrial design, offering unparalleled efficiency and expanding creative possibilities. At Hatch Duo, we embrace AI as a powerful collaborator, using it to push innovation while ensuring that the human touch remains central to our work. Mygg stands as a testament to how AI can transform the design process, making it smarter, faster, and more impactful.
By integrating AI-driven tools into our workflow, we are not just designing products—we are redefining the way products are designed.
You can learn more about this and other Hatch Duo projects here:
AI-Driven Design: Transforming Product Design With Artificial Intelligence
AIDrivenDesign #GenerativeAI #IndustrialDesign #AIInnovation #DesignForImpact
The Hatchery 