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Why AI Will Never Replace Designers
In the longer-term future, AI may be able to create more complex machines, like automated cars or planes. After all, if a machine can create designs, what will stop it from eventually outperforming human designers, right? Fair question. But it’s not going to happen overnight. It’s unlikely that AI will replace design jobs entirely in…
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The Value Of Design
One of the most common design misconceptions is that designers aim to “make things look pretty.” People mistakenly think of design as a back-end or decorative portion when in reality, it’s the tip of the spear. It is a process that involves enormous empathy and creative and strategic thinking to better-fit customers’ needs. Incorporating design…
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Should I Start A Business In An Uncertain Economy?
We know what you’re thinking, but hear us before you completely turn down this idea. Some people see a recession as a restraint; some see it as an opportunity. Starting a business in any environment is challenging and tireless, requiring determination and proper planning–this only proves true during a recession; however, it is doable. Both…
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Why We Invested In Rubbish
Love Where You Live Why do people litter? We’re often told about the billions of dollars spent to clean it up, or even how a majority of it ends up in our oceans, impacting wildlife and ultimately, contributing to climate change. Like most things in life, maybe it’s because we’re not fully aware of our…
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Designing For the Future: Part Two
As we reach another month of shelter-in-place, it’s difficult not to imagine the world post-COVID-19. Wearing masks or gloves in public, standing six feet apart, and limiting the number of guests in restaurants have become the new norm. In our Designing For the Future: Part One blog post, we covered the idea of using VR…
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Fund Your Business Today: Hatch Duo’s Ultimate Guide To Pitching Potential Investors Like A Boss In 2020
Written By April Ly The fundraising process for new business owners can be a daunting one. Investors may seem like foreboding sharks (hello, Shark Tank) who want nothing more than to take a nasty bite out of your lackluster pitch and give you a hard no before kicking you to the curb. But pitching to…
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All About the Brand
What Is a Brand? It’s not logos or colors; it’s actually a feeling you get when you think of a company. The more you showcase the product or services you provide, just your name alone can invoke certain emotions in clients and customers. Everything from how you market, what you say / how you say…
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CMF x Design = Everything
First Of All…What is CMF? You’ve seen it influence every product on the market, but not everyone truly understands its importance. So, what exactly is CMF? Simply put, it stands for Color-Material-Finish. For designers, it is a tactical step in Industrial Design that gives us a deeper understanding of our target audience and user experience.…
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