Tag: business

All About the Brand

What Is a Brand? It’s not logos or colors; it’s actually a feeling you get when you think of a company. The more you showcase the product or services you provide, just your name alone can invoke certain emotions in clients and customers. Everything from how you market, what you

CMF x Design = Everything

First Of All…What is CMF? You’ve seen it influence every product on the market, but not everyone truly understands its importance. So, what exactly is CMF? Simply put, it stands for Color-Material-Finish. For designers, it is a tactical step in Industrial Design that gives us a deeper understanding of our

Designing a healthy state of precaution

Over the past few weeks, it has been impossible to watch TV, read the news, or even log on to social media without the mention of COVID-19. Yes, we want to be alert and exercise the necessary precautions, but we also do not want to be overly anxious to the

Empathy in Design

What is Empathy? Before we get to the root of this blog post, it’s important to note the definition of empathy. Often confused with sympathy, empathy is the act of understanding another’s feelings, while sympathy is the act of showing concern for someone else. Where expressing sympathy means maintaining a

The Value of Design

One of the most common misconceptions of design is that designers aim to just “make things look pretty.” People mistakenly think of design purely as a backend or end process portion, when in reality, it’s just the tip of the spear. In fact, along with any great idea, greater design

It All Started With a Dream…and a Watch: Hatch Duo’s Startup Story

Hatch Duo Incidentally Comes To Life As Jonathan Thai and Michael Yim, the co-founders of Hatch Duo, navigated through the streets of the San Francisco Bay Area, inspiration struck at a time when they craved to “pave their own path.” It was through this phrase that they decided to use

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