We’re going to be on TV! One of our 2019 highlights was participating in more video shoots; the first, as a promotional video for Hatch Duo, and the other, for California By Design. Airing on Saturdays on CBS, California By Design takes an in-depth look at emerging and innovative products/technology.
Written by Erielle Tolentino Before reading this, I encourage you to read our first blog post highlighting the value of design. Keeping that post in mind, we have ideas as to how design can help from a business or branding standpoint. But as I listened to events during this year’s
As we reach another month of shelter-in-place, it’s difficult not to imagine the world post-COVID-19. Wearing masks or gloves in public, standing six feet apart, and limiting the number of guests in restaurants have become the new norm. In our Designing For the Future: Part One blog post, we covered
What Is a Brand? It’s not logos or colors; it’s actually a feeling you get when you think of a company. The more you showcase the product or services you provide, just your name alone can invoke certain emotions in clients and customers. Everything from how you market, what you
First Of All…What is CMF? You’ve seen it influence every product on the market, but not everyone truly understands its importance. So, what exactly is CMF? Simply put, it stands for Color-Material-Finish. For designers, it is a tactical step in Industrial Design that gives us a deeper understanding of our
What is Empathy? Before we get to the root of this blog post, it’s important to note the definition of empathy. Often confused with sympathy, empathy is the act of understanding another’s feelings, while sympathy is the act of showing concern for someone else. Where expressing sympathy means maintaining a
One of the most common misconceptions of design is that designers aim to just “make things look pretty.” People mistakenly think of design purely as a backend or end process portion, when in reality, it’s just the tip of the spear. In fact, along with any great idea, greater design
Collaboration is the foundation to any businesses’ success. As a startup, we understand how difficult it can be to launch a brand or product when certain limitations such as budget, market relevance, expectations , conflicting ideas, or even time hinder immediate success. We get it. We want those product ideas