Tag: product design

Why You Should Integrate Industrial Design and Mechanical Engineering In Early-Stage Product Development

We Hear It All the Time… “I have a tech startup company and product idea in mind, but I’m not sure what the next step should be.” This is where we come in! Join our co-founders, Jon and Mike, as they discuss half a dozen reasons why you should integrate

cmf x DESIGN = EVERYTHING (PART TWO)

We interviewed our team before about the importance of CMF (Color, Material, and Finish) in product development. It plays a huge role in brand recognition and becomes the distinguishing factor between prototype and market readiness. For designers, CMF allows us to communicate who the brand is for, how their product is used,

How Might We Use Design To Change the Future of Farming?

Food makes the world go ’round. As consumers, we are unknowingly closely connected to the Agricultural industry simply through the food we eat daily. The growing concern of climate change continues to spark interest in the design world, and as designers, we strive to problem-solve. One of the many problems

The Value of Mechanical Engineering

Written By Mike Yim We’ve talked before about the value of design, but what about the other half of our company, the engineering side? Mechanical engineering is defined as “developing, testing, and building mechanical and thermal sensors and devices” (U.S. Bureau of Labor Statistics). To us, it goes beyond building

California By Design

We’re going to be on TV! One of our 2019 highlights was participating in more video shoots; the first, as a promotional video for Hatch Duo, and the other, for California By Design. Airing on Saturdays on CBS, California By Design takes an in-depth look at emerging and innovative products/technology.

The Value Of Design (Part Two)

Written by Erielle Tolentino Before reading this, I encourage you to read Hatch Duo’s blog post highlighting design’s value from a designer’s perspective. Keeping that post in mind, we have ideas about how design can help from a business or branding standpoint. But as I listened to events during this year’s annual

Designing For the Future: Part One

“I need a haircut, but this shelter in place is killing me!” This is an all too familiar thought probably crossing the minds of people across the country right now. Well, probably not a haircut specifically, but I’m sure with how things are going now, we can all agree how

All About the Brand

What Is a Brand? It’s not logos or colors; it’s actually a feeling you get when you think of a company. The more you showcase the product or services you provide, just your name alone can invoke certain emotions in clients and customers. Everything from how you market, what you

CMF x Design = Everything

First Of All…What is CMF? You’ve seen it influence every product on the market, but not everyone truly understands its importance. So, what exactly is CMF? Simply put, it stands for Color-Material-Finish. For designers, it is a tactical step in Industrial Design that gives us a deeper understanding of our

Empathy in Design

What is Empathy? Before we get to the root of this blog post, it’s important to note the definition of empathy. Often confused with sympathy, empathy is the act of understanding another’s feelings, while sympathy is the act of showing concern for someone else. Where expressing sympathy means maintaining a

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