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The Unspoken Truth About Designed Products vs. White-Labeled Commodities: Differentiation, Preference, and Long-Term Brand Equity
I might ruffle some feathers, especially among those who rely on white-labeling, but let’s face it: differentiation creates preference and affinity in the hearts and minds of consumers. In contrast, commodities often find themselves stuck in a race to the bottom, competing solely on price and convenience. Here’s why investing in design differentiation is not…
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Why AI Will Never Replace Designers
In the longer-term future, AI may be able to create more complex machines, like automated cars or planes. After all, if a machine can create designs, what will stop it from eventually outperforming human designers, right? Fair question. But it’s not going to happen overnight. It’s unlikely that AI will replace design jobs entirely in…
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How We Designed (Season Two)
We are excited to announce that season two of our YouTube Shorts Series, “How We Designed,” will launch tomorrow. For season two, we invite you to explore our work with Grind Basketball, hosted by Hatch Duo’s co-founder and Principal Engineer, Mike Yim. As a slight deviation from our typical design process, our Mechanical Engineering team…
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Small Vs. Large Design Firms: Which One Is Better For Hardware Startups?
“𝐈 𝐨𝐰𝐧 𝐚 𝐡𝐚𝐫𝐝𝐰𝐚𝐫𝐞 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 𝐚𝐧𝐝 𝐥’𝐦 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐟𝐢𝐫𝐦 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐦𝐞 𝐝𝐞𝐬𝐢𝐠𝐧 𝐦𝐲 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐮𝐧𝐢𝐭. 𝐖𝐡𝐞𝐫𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐈 𝐬𝐭𝐚𝐫𝐭?” There’s a ton of competition when you’re looking for a design firm to help you get started. We get it. When you’re starting a hardware startup, it can be overwhelming…
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Why You Should Integrate Industrial Design and Mechanical Engineering In Early-Stage Product Development
Multidisciplinary Teams Are Key To Innovation Today’s business world is more complex and ever-changing than ever before. Your team must constantly innovate for your business to succeed and stay ahead of the competition. Simply put, you need to bring together groups of employees with different skills and perspectives to work on new ideas. Multidisciplinary teams…
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The Value Of Design
One of the most common design misconceptions is that designers aim to “make things look pretty.” People mistakenly think of design as a back-end or decorative portion when in reality, it’s the tip of the spear. It is a process that involves enormous empathy and creative and strategic thinking to better-fit customers’ needs. Incorporating design…
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Should I Start A Business In An Uncertain Economy?
We know what you’re thinking, but hear us before you completely turn down this idea. Some people see a recession as a restraint; some see it as an opportunity. Starting a business in any environment is challenging and tireless, requiring determination and proper planning–this only proves true during a recession; however, it is doable. Both…
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Hatch-22: Designing During A Pandemic (The Finale)
If you have been following along, we have been documenting our design process as we work with San Francisco startup, Rubbish, in bringing the first smart litter picker-upper to life! Today, we are extremely excited to bring you the final installment as we give you a glimpse into project finalization. In episode five, Hatch Duo…
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The Secret Behind A Successfully Designed Product (Part Two)
Two weeks ago, we dropped a video talking about the importance of design language and identifying brand elements before putting pen to paper. Today, we’re back with part two! We’re going to offer you some helpful tips on how to translate a brand feeling into visual design language. Join Hatch Duo co-founder and Design Principal…
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