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How Might We Use Design To Change the Future of Farming?
Food makes the world go ’round. As consumers, we are unknowingly closely connected to the Agricultural industry simply through the food we eat daily. The growing concern of climate change continues to spark interest in the design world, and as designers, we strive to problem-solve. One of the many problems facing the agricultural industry today…
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The Value of Mechanical Engineering
Written By Mike Yim We’ve talked before about the value of design, but what about the other half of our company, the engineering side? Mechanical engineering is defined as “developing, testing, and building mechanical and thermal sensors and devices” (U.S. Bureau of Labor Statistics). To us, it goes beyond building the product. Without even realizing…
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California By Design
We’re going to be on TV! One of our 2019 highlights was participating in more video shoots; the first, as a promotional video for Hatch Duo, and the other, for California By Design. Airing on Saturdays on CBS, California By Design takes an in-depth look at emerging and innovative products/technology. We were fortunate enough to…
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The Value Of Design (Part Two)
Written by Erielle Tolentino Before reading this, I encourage you to read Hatch Duo’s blog post highlighting design’s value from a designer’s perspective. Keeping that post in mind, we have ideas about how design can help from a business or branding standpoint. But as I listened to events during this year’s annual San Francisco Design Week, each…
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Designing For the Future: Part One
“I need a haircut, but this shelter in place is killing me!” This is an all too familiar thought probably crossing the minds of people across the country right now. Well, probably not a haircut specifically, but I’m sure with how things are going now, we can all agree how much we took basic cosmetology…
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All About the Brand
What Is a Brand? It’s not logos or colors; it’s actually a feeling you get when you think of a company. The more you showcase the product or services you provide, just your name alone can invoke certain emotions in clients and customers. Everything from how you market, what you say / how you say…
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CMF x Design = Everything
First Of All…What is CMF? You’ve seen it influence every product on the market, but not everyone truly understands its importance. So, what exactly is CMF? Simply put, it stands for Color-Material-Finish. For designers, it is a tactical step in Industrial Design that gives us a deeper understanding of our target audience and user experience.…
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Empathy in Design
What is Empathy? Before we get to the root of this blog post, it’s important to note the definition of empathy. Often confused with sympathy, empathy is the act of understanding another’s feelings, while sympathy is the act of showing concern for someone else. Where expressing sympathy means maintaining a distance or pitying them, empathy…
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How To Make the Best Out of Any Collaboration
Collaboration is the foundation of any businesses’ success. As a startup, we understand how difficult it can be to launch a brand or product when certain limitations such as budget, market relevance, expectations, conflicting ideas, or even time hinder immediate success. We get it. We want those product ideas to hit the shelves just as much as you do. Challenges will always…
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It All Started With a Dream…and a Watch: Hatch Duo’s Startup Story
Hatch Duo Incidentally Comes To Life As Jonathan Thai and Michael Yim, the co-founders of Hatch Duo navigated through the streets of the San Francisco Bay Area, inspiration struck at a time when they craved to “pave their own path.” Through this phrase, they decided to use their creativity and passion to begin crafting Aggregate Watches.…
The Hatchery 