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All About the Brand
What Is a Brand? It’s not logos or colors; it’s actually a feeling you get when you think of a company. The more you showcase the product or services you provide, just your name alone can invoke certain emotions in clients and customers. Everything from how you market, what you say / how you say…
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CMF x Design = Everything

First Of All…What is CMF? You’ve seen it influence every product on the market, but not everyone truly understands its importance. So, what exactly is CMF? Simply put, it stands for Color-Material-Finish. For designers, it is a tactical step in Industrial Design that gives us a deeper understanding of our target audience and user experience.…
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Empathy in Design

What is Empathy? Before we get to the root of this blog post, it’s important to note the definition of empathy. Often confused with sympathy, empathy is the act of understanding another’s feelings, while sympathy is the act of showing concern for someone else. Where expressing sympathy means maintaining a distance or pitying them, empathy…
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It All Started With a Dream…and a Watch: Hatch Duo’s Startup Story

Hatch Duo Incidentally Comes To Life As Jonathan Thai and Michael Yim, the co-founders of Hatch Duo navigated through the streets of the San Francisco Bay Area, inspiration struck at a time when they craved to “pave their own path.” Through this phrase, they decided to use their creativity and passion to begin crafting Aggregate Watches.…
