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How Hatch Duo Uses AI: Broader Exploration, Human Judgment
A designer’s sketch can become a set of detailed concept images before a single surface has been modeled in CAD. That gives a client more to react to: different viewing angles, a clearer sense of proportion, and a picture of how the product might look in use. It also leaves plenty of work ahead. Someone…
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Your Taste Is the Edge in an AI-Driven World
Earlier this year, we attended Adobe’s Jam Space: In Process — Evolving Design with AI and Beyond, and one thing was immediately clear: the conversation around AI in design has matured. This is no longer about novelty or fear. It’s about authorship, responsibility, and where human value lives when tools become exponentially powerful. As AI…
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Can AI Replace Designers?
But First, What Is AI? First and foremost, we must look at what AI is to understand how AI can affect the product development field. If you’ve seen Sci-Fi films or TV shows, you’ll know AI is nothing new. We define artificial intelligence as “the theory and development of computer systems able to perform tasks…
