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cmf x DESIGN = EVERYTHING (PART TWO)
We interviewed our team before about the importance of CMF (Color, Material, and Finish) in product development. It plays a huge role in brand recognition and becomes the distinguishing factor between prototype and market readiness. For designers, CMF allows us to communicate who the brand is for, how their product is used, and proper market positioning. CMF…
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The Value of Mechanical Engineering
Written By Mike Yim We’ve talked before about the value of design, but what about the other half of our company, the engineering side? Mechanical engineering is defined as “developing, testing, and building mechanical and thermal sensors and devices” (U.S. Bureau of Labor Statistics). To us, it goes beyond building the product. Without even realizing…
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The Value Of Design (Part Two)
Written by Erielle Tolentino Before reading this, I encourage you to read Hatch Duo’s blog post highlighting design’s value from a designer’s perspective. Keeping that post in mind, we have ideas about how design can help from a business or branding standpoint. But as I listened to events during this year’s annual San Francisco Design Week, each…
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New Normals for Design Teams: Half a Dozen Reasons Why Hatch Duo Believes Remote Work Beats Traditional Office Environments
Written by Jon Thai Until 2015, I have always worked in a very traditional office environment(though for design firms, we still had to be in the studio from 9 to 5). From then on, I had firsthand experience in remote working environments as well, and upon compare-contrast, I conclude that working remotely is one key…
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Fund Your Business Today: Hatch Duo’s Ultimate Guide To Pitching Potential Investors Like A Boss In 2020
Written By April Ly The fundraising process for new business owners can be a daunting one. Investors may seem like foreboding sharks (hello, Shark Tank) who want nothing more than to take a nasty bite out of your lackluster pitch and give you a hard no before kicking you to the curb. But pitching to…
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All About the Brand
What Is a Brand? It’s not logos or colors; it’s actually a feeling you get when you think of a company. The more you showcase the product or services you provide, just your name alone can invoke certain emotions in clients and customers. Everything from how you market, what you say / how you say…
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CMF x Design = Everything
First Of All…What is CMF? You’ve seen it influence every product on the market, but not everyone truly understands its importance. So, what exactly is CMF? Simply put, it stands for Color-Material-Finish. For designers, it is a tactical step in Industrial Design that gives us a deeper understanding of our target audience and user experience.…
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How To Make the Best Out of Any Collaboration
Collaboration is the foundation of any businesses’ success. As a startup, we understand how difficult it can be to launch a brand or product when certain limitations such as budget, market relevance, expectations, conflicting ideas, or even time hinder immediate success. We get it. We want those product ideas to hit the shelves just as much as you do. Challenges will always…
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