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When is Engineering needed in Product Development?
A question that frequently arises is: When is engineering required in product development? This is a complex inquiry that relies on the perspective of the individual and the nature of the product itself. An industrial designer, for example, is likely to suggest that engineering comes into play after concept development and finalizing the design since…
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The Unspoken Truth About Designed Products vs. White-Labeled Commodities: Differentiation, Preference, and Long-Term Brand Equity
I might ruffle some feathers, especially among those who rely on white-labeling, but let’s face it: differentiation creates preference and affinity in the hearts and minds of consumers. In contrast, commodities often find themselves stuck in a race to the bottom, competing solely on price and convenience. Here’s why investing in design differentiation is not…
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Designing with AI
With AI on the rise, we have to ask ourselves what does the future of design and product development hold with AI? As technology continues to advance, we see more and more industries embracing the use of artificial intelligence (AI) in their processes. The design industry is no exception. In fact, Hatch Duo believes that…
