What Is a Brand? It’s not logos or colors; it’s actually a feeling you get when you think of a company. The more you showcase the product or services you provide, just your name alone can invoke certain emotions in clients and customers. Everything from how you market, what you
HD’s Tips + Tools
Resources and tips you can put into use in your work…and maybe even your life!
First Of All…What is CMF? You’ve seen it influence every product on the market, but not everyone truly understands its importance. So, what exactly is CMF? Simply put, it stands for Color-Material-Finish. For designers, it is a tactical step in Industrial Design that gives us a deeper understanding of our
One of the most common misconceptions of design is that designers aim to just “make things look pretty.” People mistakenly think of design purely as a backend or end process portion, when in reality, it’s just the tip of the spear. In fact, along with any great idea, greater design
Collaboration is the foundation to any businesses’ success. As a startup, we understand how difficult it can be to launch a brand or product when certain limitations such as budget, market relevance, expectations , conflicting ideas, or even time hinder immediate success. We get it. We want those product ideas