Written By Jon Thai One of the most common design misconceptions is that designers aim to “make things look pretty.” People mistakenly think of design as a back-end or decorative portion when in reality, it’s the tip of the spear. It is a process that involves enormous empathy and creative
HD’s Tips + Tools
Resources and tips you can put into use in your work…and maybe even your life!
We know what you’re thinking, but hear us before you completely turn down this idea. Some people see a recession as a restraint; some see it as an opportunity. Starting a business in any environment is challenging and tireless, requiring determination and proper planning–this only proves true during a recession;
If you have been following along, we have been documenting our design process as we work with San Francisco startup, Rubbish, in bringing the first smart litter picker-upper to life! Today, we are extremely excited to bring you the final installment as we give you a glimpse into project finalization.
Two weeks ago, we dropped a video talking about the importance of design language and identifying brand elements before putting pen to paper. Today, we’re back with part two! We’re going to offer you some helpful tips on how to translate a brand feeling into visual design language. Join Hatch
Design is the silent ambassador of your brand. Paul Rand Do you want to know the secret formula behind a successfully designed product? Also known as a “brand promise,” design language refers to what your company desires to communicate to your end-users. At Hatch Duo, we believe visual branding and
First and foremost, thank you and sending a massive shout-out to our friend, Evan Lessler, for joining us in this mini entrepreneur roundtable. When we started our first business, Aggregate, we were looking to collaborate. Because we’ve always been such huge fans and supporters of a well-known Bay Area brand,
Why You Should Integrate Industrial Design and Mechanical Engineering In Early-Stage Product Development
We Hear It All the Time… “I have a tech startup company and product idea in mind, but I’m not sure what the next step should be.” This is where we come in! Join our co-founders, Jon and Mike, as they discuss half a dozen reasons why you should integrate
As a startup design consultancy that serves other startups, we pride ourselves on being nimble and wearing various hats. Join Mike as he offers his top three quick skills and tips needed to be a successful engineer and consultant. Talents required to be a successful engineer and consultant include a
We interviewed our team before about the importance of CMF (Color, Material, and Finish) in product development. It plays a huge role in brand recognition and becomes the distinguishing factor between prototype and market readiness. For designers, CMF allows us to communicate who the brand is for, how their product is used,
Written By Mike Yim We’ve talked before about the value of design, but what about the other half of our company, the engineering side? Mechanical engineering is defined as “developing, testing, and building mechanical and thermal sensors and devices” (U.S. Bureau of Labor Statistics). To us, it goes beyond building